Personal Branding, Makers Clare Coe Personal Branding, Makers Clare Coe

Halse Candles - Personal branding photography

Lincoln maker, dreamy light, and the smell of fresh wax – yes please.

A few months back I had the absolute joy of photographing the lovely Jennie from Halse Candles. She’s a Lincoln-based maker crafting the most beautiful, eco-conscious candles – and I mean properly lovely. Think calming scents, natural ingredients, and branding that makes you want to run a hot bath and light one immediately.

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Personal Branding Clare Coe Personal Branding Clare Coe

What is Personal Branding Photography?

Let’s be honest: if you’re a creative or have your own business, your art isn’t just what you make—it’s who you are. And personal branding photography is all about capturing that essence. It’s not about stiff poses or corporate headshots; it’s about telling your story through natural, relaxed images that show your craft, your space, and the little details that make your work so uniquely you.

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Personal Branding, Creatives Clare Coe Personal Branding, Creatives Clare Coe

Sarah - Family Photographer

Sarah had a clear idea for our personal branding photoshoot including the relaxed coffee shop vibe and colour tones to match her own brand.

Working with Sarah was bloody lovely, it can be nerve wracking when two photographers work together, wondering if one is judging the other, but there was nothing but LOVE for one another.

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Personal Branding, Makers Clare Coe Personal Branding, Makers Clare Coe

Lincoln mini branding shoots - summer

This summer I ran my first personal branding mini shoots in Lincoln, a budget friendly 20 mins shoot for small businesses to capture a selection of relaxed portraits to update socials and websites. It’s always worth giving your online presence an injection of freshness with new imagery and re-introducing yourself to new followers. Making connections is how we build a tribe of genuine supporters and customers.

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Personal Branding, Makers Clare Coe Personal Branding, Makers Clare Coe

Momoka Gomi - Textile designer

This shoot with Momoka Gomi focuses on her unique creative process to help deepen her story and show the work involved in her beautiful textile pieces. These kinds of images really help to develop a connection with clients and galleries to grow their understanding of the time and skill involved in creating these pieces of art.

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Personal Branding, Wellness Clare Coe Personal Branding, Wellness Clare Coe

Elizabeth Chloe - Life Coach

Lizzie works with people to empower them to live their most authentic life so I wanted to make sure Lizzie’s authentic self came out in our shoot, coupled with her amazing wardrobe (YES to banana dresses!) I think we absolutely nailed it and her photos work perfectly with her new website to give her a professional look but with a totally personable vibe.

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